BigCommerce: Powering Global eCommerce

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BigCommerce in one minute

BigCommerce’s journey is a testament to consistent growth and groundbreaking innovation in the e-commerce space. Founded in 2009 in a Sydney dorm room, the company has rapidly evolved into one of the most adaptable and open SaaS platforms for online sellers. Following its IPO in 2020, BigCommerce reached a market valuation of $1.4 billion and now reports annual revenues exceeding $200 million.

What truly differentiates BigCommerce is its open SaaS model, designed to help businesses scale effortlessly without the burden of hidden fees or restrictive frameworks. The platform strikes a perfect balance between sophistication and ease of use, enabling brands to craft tailored shopping experiences that stand out. Amid stiff competition from giants like Shopify and WooCommerce, BigCommerce continues to shine by delivering a blend of flexibility, innovation, and exceptional customer service.

Targeting mid-market and enterprise clients, BigCommerce is well-positioned to capitalize on the accelerating shift toward e-commerce. As businesses increasingly embrace digital transformation, BigCommerce’s forward-thinking approach ensures its relevance and success in a competitive, ever-evolving market.

Introduction

BigCommerce didn’t ascend to prominence with the flashy antics or headline-grabbing theatrics often associated with Silicon Valley’s biggest names. Instead, it built its reputation quietly, with deliberate focus, revolutionizing e-commerce one feature at a time. Founded in 2009 by Eddie Machaalani and Mitchell Harper, the company’s origin story is refreshingly unembellished: two founders in Sydney, a dorm room, and a vision to make online retail simpler, scalable, and accessible for businesses of any size.

What sets BigCommerce apart isn’t just its technology—it’s the philosophy behind it. In a market where rigid, one-size-fits-all platforms dominate, BigCommerce took a radical approach: openness and flexibility. The company’s open SaaS model is not just a technological choice but a declaration of intent. It empowers businesses—from scrappy startups to established enterprises—to grow on their terms, to innovate without limits, and to create shopping experiences that feel personal and powerful. For BigCommerce, the mission wasn’t about selling tools; it was about creating opportunities.

Today, BigCommerce stands at the vanguard of digital commerce. With over 60,000 customers, ranging from boutique retailers to global icons like Ben & Jerry’s and Skullcandy, the company has proven that a flexible, user-first platform can redefine how businesses thrive online. While Shopify and WooCommerce often dominate the conversation, BigCommerce continues to chart its own path, offering a scalable, enterprise-level solution that remains approachable, cost-effective, and future-ready.

In a world obsessed with hypergrowth, BigCommerce’s story is one of patience, precision, and purpose. The company’s journey underscores a simple truth: steady innovation, paired with a commitment to empowering its customers, can quietly but powerfully reshape an industry. The question isn’t whether BigCommerce will continue to succeed—it’s how it will redefine the future of e-commerce. The story is far from over, and the best chapters may still lie ahead.

Stock Details:

• Stock Price: $6.13

• Day Range: $6.04 - 6.26

• 52 Week Range: $5.13 - 8.99

• Market Cap: $480.47M

• Shares Outstanding: $78.38M

• Public Float: $63.3M

• Rev. per Employee: $249.85K

  

History

In 2009, two Australian entrepreneurs, Mitchell Harper and Eddie Machaalani, set out to change how businesses approached selling online. Operating out of a small office in Sydney, they launched Interspire—a straightforward but effective e-commerce solution that helped businesses build online stores. Their timing couldn’t have been better. By 2010, just one year after launching, Interspire was powering 10,000 stores. In an increasingly digital world, Harper and Machaalani had tapped into something bigger than a product—they’d unlocked a movement.

But they weren’t done. By 2013, Interspire had transformed into BigCommerce, a platform with ambitions far beyond Australia. The company moved its headquarters to Austin, Texas, and assembled a leadership team with a bold vision: not just to compete in e-commerce but to lead its evolution. BigCommerce wasn’t just building tools for businesses; it was reimagining what online retail could be.

Fast-forward to today, and BigCommerce has become a cornerstone of the digital commerce ecosystem. The platform now supports over 60,000 merchants across 120 countries, serving everyone from small businesses to household names like Ben & Jerry’s and Skullcandy. While others in the space chase scale at any cost, BigCommerce remains focused on empowering merchants with flexibility, scalability, and innovation—an approach that keeps it ahead in a crowded field.

BigCommerce’s rise from a scrappy Sydney startup to a global e-commerce powerhouse isn’t just a story of growth; it’s proof that focusing on what customers need—and anticipating what they’ll want next—is the best way to build something enduring. The question now isn’t whether BigCommerce can keep growing—it’s how they’ll shape the future of e-commerce.

Market Opportunity

Ecommerce is no longer a nice-to-have—it’s a lifeline. The global e-commerce market, valued at $4.2 trillion in 2020, is projected to reach $6.4 trillion by 2025, reflecting a compound annual growth rate (CAGR) of 8.1%. This meteoric rise has been driven by accelerated digital transformation, evolving consumer habits, and global events reshaping the way businesses operate.

The Segments Shaping the Industry

B2C Ecommerce:

Projected to grow from $3.3 trillion in 2020 to $4.5 trillion by 2025, this segment is fueled by mobile commerce, seamless payment options, and personalized shopping experiences.

B2B Ecommerce:

A quieter giant, B2B e-commerce is forecasted to leap from $12.2 trillion in 2020 to $20.9 trillion by 2027. Digital procurement tools and omnichannel strategies are transforming traditional sales models, allowing B2B sellers to integrate e-commerce with legacy systems effectively.

Emerging Markets:

Regions like Southeast Asia, Latin America, and Africa are experiencing exponential growth. Southeast Asia alone is set to surpass $360 billion in sales by 2025, thanks to smartphone penetration and an expanding middle class. Meanwhile, Africa’s improving internet access could add millions of new online shoppers.

Trends Redefining E-commerce

E-commerce growth isn’t just about market size; it’s about the trends reshaping how businesses engage with customers:

Omnichannel Commerce:

Consumers expect seamless transitions between online and offline experiences. BigCommerce excels here, integrating with platforms like Amazon, eBay, and point-of-sale (POS) systems to unify customer journeys.

Mobile-First Shopping:

By 2025, 72.9% of global e-commerce sales are expected to come from mobile devices. BigCommerce’s mobile-optimized solutions empower businesses to thrive in a mobile-dominated landscape.

Sustainability and Ethical Commerce:

Conscious consumers prioritize eco-friendly and ethical brands. BigCommerce enables merchants to showcase certifications and sustainability initiatives, aligning with these customer values.

BigCommerce is uniquely equipped to capitalize on these trends. By offering flexible, scalable solutions tailored to businesses of all sizes, it has become a critical player in the e-commerce ecosystem.

• SMBs: Entrepreneurs can launch stores in hours with plans starting at $29.95/month, providing a low barrier to entry.

• Mid-Market & Enterprise: BigCommerce serves businesses generating $1M to $1B+ annually, delivering robust capabilities designed for growth and scalability.

Its platform stands out across key sectors:

• Fashion and Apparel: Customizable storefronts and advanced inventory management power global brands.

• B2B Wholesalers: Tools for bulk ordering and customer-specific pricing optimize operations.

• Digital Goods: Secure delivery systems cater to sellers of e-books, software, and other intangible products.

Numbers Behind Market Potential

• North America: Expected to grow from $1 trillion in 2020 to $1.5 trillion by 2025, driven by strong consumer spending and advanced logistics.

• Europe: With a CAGR of 7.3%, the market is projected to reach $1.2 trillion by 2025, fueled by cross-border commerce.

• Asia-Pacific: The largest and fastest-growing region, accounting for over $2.7 trillion in sales by 2025, led by China and India’s booming digital economies.

  

Timing the E-commerce Boom

BigCommerce’s growth aligns perfectly with pivotal shifts in the market:

1. COVID-19 Acceleration: The pandemic fast-tracked online shopping adoption by five years, creating fertile ground for digital transformation platforms.

2. The Rise of Headless Commerce: BigCommerce’s Open SaaS model supports businesses seeking innovative, flexible solutions for their tech stack.

As the e-commerce market continues its upward trajectory, BigCommerce is poised to capture significant market share. Its adaptability and focus on both SMBs and enterprises position it as a leader in this dynamic space. From emerging markets to established economies, the future of e-commerce is boundless—and BigCommerce is ready to shape it.

Product

BigCommerce isn’t just a platform—it’s a complete ecosystem, purpose-built to help modern businesses navigate the ever-evolving ecommerce landscape. With advanced tools, flexible integrations, and scalable solutions, BigCommerce gives merchants the competitive edge needed to thrive.

Unparalleled Customization

BigCommerce’s flexibility is a cornerstone of its appeal, offering merchants the tools to create tailored shopping experiences:

• Design Freedom: Choose from over 100 mobile-responsive, professionally designed themes, ensuring a consistent and engaging customer experience across devices.

• Limitless Customization: Open APIs and SDKs provide merchants with the freedom to build, integrate, and innovate beyond prebuilt capabilities.

Headless Commerce

BigCommerce supports decoupling the backend from the frontend, allowing businesses to design unique storefronts while leveraging powerful backend operations.

CMS Integrations

Seamlessly integrate with leading CMS platforms like WordPress and Drupal, giving businesses the best of both worlds: content-rich websites paired with cutting-edge ecommerce functionality.

Multi-Channel Selling

BigCommerce empowers businesses to meet customers where they are, enabling omnichannel strategies that maximize reach and revenue:

• Marketplaces: Tap into the massive customer bases of Amazon, eBay, and Walmart.

• Social Commerce: Leverage platforms like Facebook, Instagram, TikTok, and Pinterest to drive sales through social media.

• POS Integration: Combine physical and digital store operations, syncing inventory, pricing, and customer data.

From a unified dashboard, merchants can manage inventory, track orders, and synchronize pricing across all sales channels, streamlining operations while expanding their presence.

Comprehensive Store Management

BigCommerce equips merchants with the tools they need to run their stores efficiently and effectively:

• Inventory Management: Handle thousands of SKUs with advanced product options and customizable variants.

• Payment Gateways: Offer flexibility with over 65 pre-integrated solutions, including PayPal, Stripe, and Square.

• Shipping Simplified: Access real-time shipping rates, advanced shipping rules, and label printing for a seamless logistics experience.

• Actionable Analytics: Gain insights into sales trends, customer behavior, and website performance with robust analytics tools.

Built for Performance and Scalability

BigCommerce is engineered for businesses ready to grow:

• Reliability: With 99.99% uptime, the platform supports merchants through peak traffic periods without a hitch.

• High Capacity: Capable of handling up to 400 API calls per second, it’s ideal for high-volume merchants and enterprise-level operations.

Expert Support and Professional Services

BigCommerce goes beyond a self-service model, offering merchants dedicated support and tailored services:

• 24/7 Support: Access round-the-clock assistance to resolve issues quickly.

• Solutions Architects: Receive customized advice for complex projects.

• Launch Services: Seamless onboarding to ensure merchants hit the ground running.

By the Numbers

• 60,000+ Merchants: Serving businesses across 120 countries.

• Mobile-First: Optimized for the 72.9% of ecommerce sales expected to occur via mobile by 2025.

• Scalability: Handles 400+ API calls per second to meet enterprise demands.

BigCommerce’s robust feature set, unmatched scalability, and focus on merchant success make it a leader in the ecommerce space. Whether serving startups or global enterprises, the platform empowers businesses to grow, adapt, and succeed in an increasingly digital-first world. As ecommerce continues to evolve, BigCommerce stands ready to lead the charge.

Business Model

BigCommerce’s business model is designed to deliver value across a diverse range of merchants, from small startups to large enterprises. With multiple revenue streams and a focus on scalability, the model ensures sustainable growth while meeting the complex needs of its user base.

Subscription Revenue

BigCommerce generates 74% of its total revenue from subscription plans, making it the backbone of its business model. The platform offers tiered pricing to cater to businesses of all sizes:

• Standard Plans: Starting at $29.95/month, these are ideal for SMBs launching their first online store.

• Enterprise Plans: Tailored for high-revenue businesses, these contracts often span 1–3 years, ensuring long-term revenue stability.

• Custom Pricing Models: For large-scale merchants, BigCommerce provides flexible pricing to accommodate unique requirements.

  

Partner Ecosystem Revenue

The remaining 26% of revenue comes from BigCommerce’s extensive partner ecosystem. The platform integrates with over 600 apps and services, including payment gateways, shipping providers, and marketing tools. These partnerships generate income through referral fees and revenue-sharing agreements.

Examples include:

• Payment Gateways: Partnerships with PayPal, Stripe, and Adyen drive significant transaction volumes, contributing to BigCommerce’s revenue streams.

• Shipping Services: Collaborations with providers like FedEx and UPS add value for merchants while generating fees for BigCommerce.

Professional Services and Add-Ons

To complement its subscription and partner revenue, BigCommerce offers professional services such as custom implementations, advanced training, and performance optimization. These add-ons provide merchants with tailored solutions while contributing incremental revenue.

Enterprise-Centric Growth

Enterprise accounts represent a growing share of BigCommerce’s revenue. With an average annual contract value (ACV) of $12,094, enterprise customers drive higher margins and retention rates. BigCommerce’s strategic focus on mid-market and large enterprises has resulted in:

• Customer Retention Rates: Exceeding 106% in 2019 for premium accounts.

• ARR Growth: $108 million in 2019 to $137.1 million in mid-2020, reflecting a 27% increase.

Scalability and Cost Efficiency

BigCommerce’s SaaS model enables efficient scaling without proportionally increasing costs. By leveraging a shared infrastructure, the company ensures high margins while delivering top-notch performance to its users.

BigCommerce’s diversified revenue streams, coupled with its focus on scalability and customer success, create a virtuous cycle of growth. The platform’s ability to cater to both SMBs and large enterprises ensures it captures a broad market while maintaining profitability and adaptability.

Management Team: 

BigCommerce’s leadership team is a group of seasoned professionals with deep expertise across technology, ecommerce, and business operations.

Brent Bellm (CEO)

Brent Bellm, at the helm since 2015, has transformed BigCommerce into a powerful platform for mid-market and enterprise clients. With prior leadership roles at PayPal and eBay, he brings a wealth of expertise in digital payments and ecommerce scaling.

Robert Alvarez (CFO)

As the financial strategist behind BigCommerce, Robert Alvarez ensures profitability and sustainable growth. Drawing on his deep SaaS financial expertise, he focuses on risk management and operational efficiency.

Russell Klein (Chief Commercial Officer)

Russell Klein spearheads BigCommerce’s sales and partnership strategies, amplifying revenue through a thriving partner ecosystem. Known for his expertise in strategic alliances, he has significantly expanded BigCommerce’s network, forging collaborations that propel growth.

Meghan Stabler (SVP, Marketing)

Meghan Stabler leads global marketing with a keen eye for brand strategy and customer engagement. Her innovative campaigns and storytelling prowess have elevated BigCommerce’s presence in highly competitive markets, bolstering demand and global visibility.

Jimmy Duvall (Chief Product Officer)

Jimmy Duvall drives product innovation at BigCommerce, aligning offerings with merchant needs. With over 20 years of experience in e-commerce and UX design, he has enhanced scalability and user satisfaction through cutting-edge features and seamless technology integrations.

Investors and Ownership

BigCommerce’s rise to global e-commerce prominence is a story of bold vision, strategic growth, and investor confidence. Starting in 2009 with $1 million in seed funding from angel investors, the company laid its roots in Sydney, Australia, setting the foundation for a platform that would redefine e-commerce.

By 2011, BigCommerce had its sights set on North America. A $15 million Series A round, led by General Catalyst Partners, enabled the company to relocate its headquarters to Austin, Texas, and embark on its next chapter. This pivotal investment reflected a belief in BigCommerce’s potential to disrupt the SaaS e-commerce landscape and laid the groundwork for the platform’s steady ascent.

Scaling Up: Series B and C

With momentum building, BigCommerce secured $90 million in Series B and Series C funding between 2013 and 2014. Revolution Growth and SoftBank Capital led these rounds, which fueled global expansion, product innovation, and a strategic pivot toward mid-market and enterprise clients. By 2014, BigCommerce’s valuation had soared to $500 million, a testament to its ability to align with the evolving needs of merchants worldwide.

This period marked BigCommerce’s emergence as a trusted partner for businesses navigating the complexities of digital commerce. Its commitment to delivering scalable, flexible solutions solidified its reputation as a leader in the industry.

The Pre-IPO Years

BigCommerce’s pre-IPO journey culminated in a $64 million Series E round in 2018, led by Goldman Sachs. At a valuation of $450 million, this funding accelerated its “open SaaS” strategy, expanded its partner ecosystem, and bolstered its leadership in headless commerce—a key differentiator in the evolving e-commerce landscape.

The company’s focus on empowering merchants through flexibility and innovation made it a standout choice in a crowded market. The groundwork was laid for a public debut that would amplify its global presence.

IPO and Beyond

In August 2020, BigCommerce reached a defining milestone: its IPO raised $216 million, propelling the company to a $1.4 billion valuation. This achievement not only validated years of strategic investment and execution but also secured the resources needed to expand its global impact.

Today, BigCommerce stands as a testament to resilience, innovation, and the power of a clear vision. From angel investments in Sydney to becoming a publicly traded leader in e-commerce, the company’s journey underscores its ability to navigate a competitive landscape while empowering businesses around the world to thrive in a digital-first economy.

Competition

BigCommerce operates in a highly competitive e-commerce space alongside well-established players like Shopify, WooCommerce, Magento, and even marketplace giants such as Amazon. Each of these competitors has its own strengths, but BigCommerce stands out with its unique combination of flexibility, scalability, and focus on enterprise-level businesses.

Shopify, the leader in the e-commerce SaaS space, supports over 1.75 million merchants globally and is known for its simplicity, making it a popular choice for small businesses. However, Shopify’s closed ecosystem, combined with transaction fees on many plans, can limit scalability for growing businesses. BigCommerce differentiates itself with its open SaaS model, offering greater flexibility and transparent pricing, which makes it a more economical and scalable solution for businesses looking to expand without facing restrictive costs.

WooCommerce is a popular open-source option for merchants who use WordPress, and it appeals to tech-savvy users due to its extensive customization capabilities. However, its DIY nature requires considerable effort in terms of hosting, security, and ongoing maintenance. In contrast, BigCommerce provides managed services that simplify these tasks, while still allowing for API-driven customization, offering merchants flexibility without the technical burden.

Magento, known for its deep customizability, is a powerful tool for large enterprises but often requires substantial development resources and carries high costs. BigCommerce offers similar enterprise-grade features but at a fraction of the cost and with quicker implementation timelines, making it an attractive option for businesses looking to scale quickly without heavy development overhead.

Lastly, Amazon, with its massive audience, attracts many sellers, but its platform comes with high fees and limited control over brand identity. BigCommerce’s multi-channel capabilities allow merchants to leverage platforms like Amazon while retaining control over their brand and customer experience, providing a crucial advantage for businesses looking for broader reach without sacrificing autonomy.

What truly sets BigCommerce apart is its open SaaS model, which combines the ease of use typically associated with closed systems with the flexibility of open-source platforms. Its headless commerce capabilities enable businesses to create unique customer experiences across multiple touchpoints, while its transparent pricing structure avoids the hidden fees that can plague competitors like Shopify. With a strong enterprise focus, BigCommerce is well-positioned to serve high-growth businesses that require a platform capable of handling complex needs and scaling alongside them.

Financials

BigCommerce exemplifies a growth-stage SaaS company navigating the competitive e-commerce landscape with a blend of strong revenue expansion, strategic investments, and operational resilience. Let’s break down its financial performance and uncover the key drivers behind its trajectory.

Growth

BigCommerce’s growth story reflects the increasing demand for e-commerce solutions and its ability to capitalize on market shifts:

• 2020: Revenue grew 38% YoY to $152.5 million, driven by the pandemic-fueled shift to online commerce. Businesses pivoting to digital channels highlighted the platform’s importance.

• 2021: Revenue surged to $210.7 million (+38% YoY), fueled by expansion into enterprise segments and heightened investments in customer acquisition. Net losses, however, increased to $45.3 million as BigCommerce doubled down on scaling.

• 2022: Growth slowed to 7.6% YoY, with revenue hitting $226.7 million. Despite the deceleration, BigCommerce strengthened its partnerships with platforms like Amazon and Facebook and deepened its presence in enterprise accounts.

  

• 2023: Revenue jumped 22% YoY to $275.2 million, marking a return to stronger growth. This resurgence was fueled by its strategic focus on mid-market and enterprise customers, a segment poised for sustained expansion.

  

Profitability and Losses

BigCommerce’s investment-heavy approach reflects a long-term vision, though it comes at the expense of short-term profitability:

• 2020: Net loss totaled $28.3 million, with an EBITDA loss of $20 million, as the company focused on scaling its platform.

• 2021: Losses deepened, with net loss reaching $45.3 million and EBITDA at -$32.9 million, reflecting heavy spend on R&D and customer acquisition.

• 2022: Losses peaked at $52.5 million, with EBITDA at -$40.1 million. While investments drove innovation and market penetration, operational inefficiencies weighed on margins.

• 2023: Losses narrowed slightly to $47.6 million, and EBITDA improved to -$32.7 million, signaling early progress toward operational efficiency despite ongoing investments.

Cash Flow and Balance Sheet

BigCommerce has managed its cash position effectively, even as it prioritizes reinvestment:

• 2020-2023: Cash flow from operations remained negative, ranging from -$15.6 million to -$35.4 million annually, reflecting its growth-first approach.

• 2023 Cash Reserves: Cash and equivalents stood at $186.4 million, buoyed by a $60 million funding round, underscoring its ability to sustain operations despite continued losses.

  

Key Metrics and Ratios

BigCommerce consistently delivers strong operational metrics, driven by its SaaS model:

• Gross Margin: Maintained at 70-72% from 2020-2023, demonstrating the efficiency of its software-driven revenue model.

• Annual Recurring Revenue (ARR): Surpassed $700 million in 2023, reflecting high customer retention and predictable revenue streams.

• Net Dollar Retention Rate (NDR): Stood at 121% in 2023, underscoring success in upselling and cross-selling to existing clients.

R&D Spend

BigCommerce’s heavy spend on R&D and sales reflects its long-term vision of platform differentiation:

• R&D Spend: Investment in platform enhancements drives product innovation and positions BigCommerce as a leader in headless commerce.

• Sales & Marketing: High S&M expenditure supports customer acquisition and expansion into new market segments, particularly mid-market and enterprise clients.

  

Closing thoughts

BigCommerce’s decision to go public in August 2020, a year defined by a global shift to digital commerce, was no coincidence. The company timed its IPO to capitalize on a market hungry for high-growth SaaS platforms and an e-commerce sector experiencing unprecedented acceleration. As businesses scrambled to establish their online presence, BigCommerce positioned itself not just as a platform but as a key enabler of this transformation.

The move to public markets wasn’t just about raising capital—it was a strategic step to solidify BigCommerce’s reputation as a leader in e-commerce innovation. Amid the buzz of competitors like Shopify and WooCommerce, the IPO created a timely PR moment, allowing BigCommerce to amplify its narrative of flexibility, scalability, and customer empowerment. By going public during a period of heightened investor interest in cloud and SaaS companies, BigCommerce reinforced its status as a growth-stage powerhouse, capturing mindshare in a crowded marketplace.

What sets BigCommerce apart is its commitment to merchants of all sizes, from SMBs to global enterprises, and its ability to adapt to evolving market trends. Whether through its focus on headless commerce, partnerships with industry giants, or its open SaaS model, BigCommerce continues to innovate in ways that resonate with businesses navigating the complexities of digital commerce.

As the e-commerce landscape grows more competitive, BigCommerce’s journey serves as a blueprint for how a company can balance long-term vision with the demands of short-term growth. With strong financial fundamentals, a proven track record of innovation, and a clear strategy for expansion, BigCommerce has positioned itself to remain at the forefront of the digital commerce revolution, owning a critical piece of the future of online retail.

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